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Why Pay-Per-Click?
For most successful companies, Pay-Per-Click (PPC - or Search Marketing) is a crucial new addition to their media mix. More precise and measurable than other forms of advertising and with higher conversion rates, this internet marketing tool builds on one of the most powerful new trends in consumer behaviour: online searching.
When consumers search for something on a search engine, PPC advertising places your ad in the search results. This means that your product or service gets seen by the people who are searching for it – at the exact point when they are looking to research it or considering making a purchase.
Finding Your Audience
With Microsoft adCenter, you can use intelligent targeting tools that identify your audience, so you can reach the right people, at the right time – so that every click counts. Which makes for excellent returns on your investment.
Live Search
Microsoft adCenter ads appear on the Live Search engine, which can be found at http://www.live.com/ and http://www.msn.co.uk/. There are over 150 million searches conducted a month and over 9.8 million unique users (and counting)*.
Effective Advertising
Live Search attracts a quality audience that converts on average 77 percent more than the other major search engines, and nearly double that of Google**. Plus Microsoft adCenter comes with unique tools such as in-depth campaign analysis and intelligent research and targeting, based on location, age, gender, day and day part.
* comScore - Nov 2007** NNR - Aug-Oct 2007
Designed especially for our advertisers, the Microsoft adExcellence program offers free online training to help you become a Microsoft adCenter expert. Training also prepares you for the Microsoft adExcellence accreditation exam, enabling you to increase your industry recognition and help improve the overall ROI for you and your customers.